Simple Money Strategy: The Shortest Path to Income & Clarity - Minus the Overwhelm!

Ainsley Micallef
Feb 1
4 min read

Updated: Feb 10

If you’re doing too much and have too many moving parts in your business. Where your M.O. is balls to the wall chaos, a million plates in the air and trying to be everything to everyone - this is for you!

Now I don’t have kids – so I take my hat off to every mum out there who’s not only got a business to build, but a house to manage and humans to show them where the milk is in the fridge (“RIGHT IN FRONT OF YOU!”).

So a simple money strategy to eliminate overwhelm is paramount to your peace (and success).

And while I can’t give you parenting advice on how to handle attitude ridden teenagers (I mean I was one, so maybe I do have some insight), I can help you get your cash flowing with ease.

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Why Your Brain Is About To Snap (Cognitive Load Explained)

Have you heard of Cognitive Load before?

If not, you’re in for a weight-off-the-shoulders remedy.

Cognitive Load is the amount of information, energy and attention you can handle in your brain before you start getting stressed.

So low cognitive load is having your work so automated and systemised that it just flows.

High cognitive load is having so much going on and feeling so disorganised that your brain and body lives on a cortisol cocktail.

It splits your energy and is physically, mentally and emotionally exhausting!

And when you’re overloaded to the hilt with split energy – it feels near impossible to make money consistently.

This creates stress in your body, which makes you snippity at anyone who looks at you wrong, you forget things, overwhelm is on an infinity loop and business feels like a Rubix cube.

And this type of behaviour can come from growing up in a chaotic household (so that’s all you know)

OR you’re trying to please everyone by doing all the things.

OR you’re doing too much and each thing falls down the minute you shift your focus.

OR you just haven’t stepped out of the haze for an hour or 2 to work out a better strategy (and then following through on that strategy).

This will eventually take a toll on your health, build resentment and your self esteem will take a hit because the pressure to be this “perfect beacon of perfection” is an impossible task.

Stop Copying Everyone Else (Find Your Own Lazy Way)

The first thing is creating the shortest path to money with the least amount of effort.

So if you don’t want to do Reels, don’t fucking do them.

If you love to talk but don’t want to show your face, go all in on your podcast, then spread it far and wide.

Join a Facebook group and network in just that group.

Host talks in your town for different organisations.

Just find that ONE money channel and get really f’ing good at it, where you can give it your all before you move onto the next thing.

Get Into a Rhythm

For me, I function better with projects.

I can compartmentalise the task then and just put all of my energy and focus into it. Then when that’s done, move onto the next one.

You might function better with doing your reels while sitting in your car at the school pickup.

Or livestreaming when you go for your morning walk.

Writing your daily post with your morning coffee.

Chatting to prospective clients through Instagram while you watch Married at First Sight.

The 'One Thing' Rule: How to Make Money With Minimal Effort

We all operate differently, have different preferences AND operate our businesses differently, so it might take a little time to find your way.

But the key thing here is to create a system or just one tiny habit to add to your work that keeps your cognitive load DOWN… but will bring your income UP!

The 4-Step Plan to Open Your Cash Flow

1. Pick a way. And a way where you’re so dialled in and dedicated to it that you don’t need to focus on anything else. Make it work.

2. Decide. Decision fatigue is real and can block you from doing you best work. And look, I know there’s often the fear that if we try something and it doesn’t work, we’ve wasted time, energy and even money.

So this makes us procrastinate on making a decision – which then drags it on in a very slow and painful way, because we’re trying to avoid disappointment.

But if you decide right now on ONE thing you’re going to go all in on, then there’s half the battle won.

You’re telling your subconscious mind, "This is it! We’re home on this thing and that’s that!"

3. Create your own little system for it. Figure out the best time of day you’ll do it or add it to a part of one of your daily rituals.

4. Do it. Study, learn, practice... and execute.

And I guarantee your brain, body and bank account will thank you for it.

Ainsley